Design

The visual identity is clean, mature, and confident—anchored by a grid layout and a restrained color palette of black, grey, and muted green, with a sharp volt accent for contrast and clarity. The design balances professionalism with a sense of momentum, signaling that cannabis is not just a culture—it’s a growing business.

From the typography to the layout, every element was considered to reflect Bloom’s role as a forward-thinking, credible platform for industry leadership. A unified approach across print and digital designs reveals a system that easily translates across mediums and is adaptive in many ways.