Designer based in San Diego.
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Milestone is a fitness rewards app that turns your running miles into meaningful incentives. Designed to motivate runners of all levels, the app blends goal-setting, guided plans, and redeemable rewards to create a more engaging running experience.
UX Research
Wireframes
Brand Identity
UI Design
Energizing
Goal-oriented
Positive
Student Project
Spring 2025
After conducting user research, it is evident that runners of all levels find it difficult to stay motivated and engaged to run. This results in an inconsistent workout schedule and having trouble reaching their fitness goals.
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The wireframes served as the foundation for Milestone, organizing key features into a clear and intuitive structure. Focused on layout, hierarchy, and user flow, this stage prioritized usability over visual design. Each screen was designed to keep the experience streamlined, reduce friction, and guide users naturally through the app while staying engaging and easy to navigate.
The onboarding experience is designed to be quick and frictionless, guiding users through a simple setup before seamlessly transitioning them into the app. By minimizing barriers, the flow builds momentum immediately and allows users to start engaging with their goals right away.
The final design reflects an athlete-focused energy while remaining clean and intuitive. Clear navigation keeps plans, challenges, and rewards easy to access, and a purposeful, motivating color palette reinforces progress and achievement throughout the experience.
