The wireframes served as the structural blueprint for Author’s website—mapping out key user flows, content hierarchy, and layout strategy before visual design began. Focused on clarity and usability, they helped define how users would interact with the site, from browsing product details to completing a purchase.
During the research phase, I developed two distinct user personas to better understand Author’s target audience. These personas guided key design decisions, ensuring the website’s look and feel aligned with the brand’s tone—refined, confident, and intentionally modern.
