BOIGA

An ode to America's best burgers

OVERVIEW

Boiga is a bold, modern burger restaurant concept focused on delivering quality, no-nonsense food with a playful twist. This project explores the creation of Boiga’s brand identity, menu design, and supporting visual assets.

DELIVERABLES

Menu
Takeout Bag and Box
Stickers
Social Media

FONTS IN USE

Manofa
Obviously

PERSONALITY

Bold
Confident
Trendy

COMPLETION

Student Project
Spring 2024

Final Design

Visually, the menu leans into Boiga’s bold, yet simple design. A palette of red, pink, and white adds vibrancy and contrast, while halftone textures and abstract patterns lend a graphic, slightly nostalgic edge.